Hairdresser Sébastien Nicoud has seen many changes in the industry during his career.
After getting his start abroad in the United States, he opened a salon in Annecy some 20 years ago where he has always done his best.
During all these years, he was also a demonstrator and brand ambassador for Schwarzkopf, participating in this role in many hair shows throughout Europe.
As a business owner and someone interested in maintaining and building on good working habits, Sébastien has always initiated conversations with his colleagues about their shared challenges: storing equipment, disinfecting, sterilising, reducing pain and improving performance and productivity. Applying best practices and following instructions in their daily work were also among their preoccupations.